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Sale of MJog to Kry

MJog Limited, a patient messaging specialist which provides a range of two-way communications solutions such as digital app, SMS, email and voice messaging, has been sold to Sweden-based patient video consultation provider, Kry International AB.

/ Completed deal

The acquisition, together with the capabilities of Kry’s UK subsidiary Livi, builds a strong portfolio of digital healthcare communication, triage and patient management tools which will improve patient access to their GP, deliver a better patient experience and create real cost savings for the NHS.

With a significant presence in the UK primary care market, the Cambridgeshire-headquartered company delivers tens of millions of messages every month, including appointment reminders, recalls and results reaching 40 million plus patients. MJog is used by GPs, CCGs, Community Care, Screening Clinics, Hospital Trusts and Private Healthcare providers.

Kry acquired 100% of the share capital from the MJog management team who founded the business in 2002 in response to the huge problem of patient “no-shows” in healthcare settings. PEM Corporate Finance ran a competitive marketing process which saw strong interest in MJog from a broad range of trade and specialist private equity buyers.

Kevin Nutt, CEO of MJog said:

“PEM Corporate Finance were able to reach a large and varied number of serious potential buyers for the business. Their commercial insight, good humour and tenacity were key to our being able to secure such a good outcome. And we enjoyed working with them.”

Legal advice to the vendor was provided by Neil Addison at Hierons LLP.

For more information, please contact Alexandra Bentley, Marketing Manager at PEM at abentley@pem.co.uk